gesture

“Gestures, in part, are a sign of intention and attention or inattention, include online actions like tagging, commenting, subscribing, unsubscribing, clicking, not clicking, rating, voting, searching, linking, etc…

…gestures of attention (tagging, commenting, ranking, linking, reviewing, clicking, searching…) are contributing to the economic value of the social media they use.” [Dan Farber, ZDNet]